Josh Morris: Cofounder
Lead Systems Architect and Creator of SCR Frameworks, Joshua Morris is an expert in systems thinking, brand structure, and practical problem-solving. He unifies mechanical clarity and digital creativity to develop reliable tools and strategies that ensure tangible outcomes.
"not even a problem- we'll figure it out-"
-Josh Morris
SCR Frameworks
How I Make Sense of Complex Work
SCR stands for System, Context, Registration.
It’s the way I think about almost everything I work on.
System – What is this thing, really?
The structure, parts, rules, tools, people, and moving pieces that make up the thing we’re working on.
Website, business, project, team, product — that’s the system.
Context – Where does it live?
The environment around it: the market, constraints, timing, culture, tools, budget, location, and expectations.
A good system in the wrong context will still fail.
Registration – How is it understood and measured?
How people see it, use it, talk about it, and track whether it’s actually working.
This includes branding, messaging, documentation, metrics, feedback loops — all the ways it “shows up” and is recorded.
What Brings People to Us
Every person who reaches us arrives mid-journey.
Some are building something new.
Some are rebuilding.
Some are exploring.
And some are just trying to understand where they stand before they take the next step.
At CWMM, we pay attention to that.
We look at people the same way we look at systems — not as fixed objects, but as moving processes shaped by their environment, their tools, and their direction.
Everyone is navigating something.
Everyone is carrying a question, a goal, or a friction point that brought them here.
Our role isn’t to control that path.
It’s to orient it.
We create clarity for people who feel overwhelmed.
We provide tools for people who want to build.
We offer structure for people who need stability.
And we give language to people who can’t yet name what they’re working through.
Because progress gets easier when the environment supports the traveler.
Some need learning resources.
Some need guidance.
Some need community.
Some need systems strong enough to hold the weight of their next step.
Whatever brings someone here, we meet them with the same principle:
a framework that helps it move forward.
If you want to understand who we’re talking about, what they face, and how we support them — step into the next page.
That’s where the story begins.